Dear S’well Friend, In 2010, I launched S’well with the mission to rid the world of plastic water bottles. I believed that if we made a crave-worthy bottle that combined fashion with function, people would stop buying disposable bottles and we could reduce single-use plastic consumption worldwide. It was an audacious goal, but I knew the world needed S’well. Seven years later, we are the fastest growing woman-owned company in the country! I am delighted every time I see a S’well in a purse, backpack or stroller. Our fan base has been built by word of mouth, one enthusiastic user to another. We’re making a big difference by helping keep single-use plastic out of landfills and waterways. I’m also incredibly proud to partner with UNICEF, (RED) and many other important charities. Not only do our bottles work great, they also help accomplish great work. Thank you for supporting our mission and being part of the journey. Together we can do amazing things!